MLM stands for multi-level marketing. Although this style of marketing has existed for over 60 years, it has recently experienced a surge in popularity. How MLM works is basically by using distributors to sell and market products. As the distributor or associate finds others to work on their team, they earn residual income from other people’s sales.
The Sales Representative
The most basic level of how MLM works is the sales representative. They are the front-line of an MLM company and it is their job to sell a good or service. The amount of money a distributor gets depends on how the company is structured. Their payments and commission are based on the company’s policies.
Although one distributor could have 20 customers, it is more effective for them to recruit five new distributors who each have 20 customers. When the new distributors makes a sale, the original associate will earn a percentage. This makes it easier to balance time and makes MLM marketing more profitable.MLM marketing strategies are normally based on running home meetings and through warm markets. At some point, this strategy will fail and the distributor will run out of new leads and people to talk to.
The Next Step
Once someone has joined an MLM program, they need to recruit someone else and teach them how MLM works, and how to find their own customers and distributors. After the new sales representatives understands how MLM works, they can train there own distributors to recruit other people or sell the companies MLM products.New recruits can be added by repeating this process. It can be continued until the original distributor has reached their ideal income level.
Also known as compensation plans, commission is the main way that MLM companies pay a distributor. Although they look complicated at first, they are easy enough to figure out. Each compensation plan is designed to boost profitability for the distributor and for the MLM company.
The first type of commission is called a retail commission. This is money earned for the original sale. Since new distributors can have problems learning to sell a product, MLM companies provide their recruiter with a compensation for training them. Since more products are sold when someone is well-trained, it provides an economic incentive for the recruiter to teach the new distributor the tools of the trade.
At the next level, the MLM company rewards distributors who either become or find leaders. Any business requires strong leaders to increase sales and market a product. Once the leader is located, the company rewards the leader with additional income or pays the person who found the new leader.
As someone finds new leaders, new income sources and commission become available. The biggest issue with creating a compensation plan is finding a balance. An MLM company has to pay enough money to encourage sales, but not so much that it becomes bankrupt. To balance these two goals, an MLM company will typically make a compensation plan that can be hard to reach by anyone who is not committed to increasing their performance.
Most of the MLM compensation plans are still easy enough to achieve as long as the distributor approaches it with a motivated attitude. For individuals who are dedicated to creating results, it is possible to create a full-time stable income from an MLM company. It is even possible to garner large amounts of wealth if the individual has a strong enough work ethic.
How MLM works today is far different than it was in the past. Sales representatives can now go online to recruit new individuals and find leads. These leads are typically better quality than a warm market because the people who search for them are interested in learning about multi-level marketing. Due to this, the leads are more likely to sign on as MLM distrubitors and buy products. Once you understand the basic principles of how MLM works and you’re dedicated to achieving success, earning a full-time income from your MLM business can become a reality.